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The technology behind Colgate Simply White Toothpaste.

Abstract
Colgate Simply White Toothpaste is a new advanced tooth whitening dentifrice that can be used every day. The synergy of abrasive stain removal with activated hydrogen peroxide delivers excellent performance in the removal of extrinsic and intrinsic tooth stain. Colgate Simply White Toothpaste provides other oral health benefits that have become the cost-of-entry into the toothpaste market: caries protection, tartar control, fresh breath, and a preferred flavor.
AuthorsDiego Hoic, Nagaraj Dixit, Michael Prencipe, Ravi Subramanyam, Ryan Cameron, Rouba Abdel Malak, Leilani Lagman, Tao Xu, Rose Richter
JournalThe Journal of clinical dentistry (J Clin Dent) Vol. 15 Issue 2 Pg. 37-40 ( 2004) ISSN: 0895-8831 [Print] United States
PMID15359541 (Publication Type: Journal Article, Research Support, Non-U.S. Gov't)
Chemical References
  • Cariostatic Agents
  • Gluconates
  • Oxidants
  • Toothpastes
  • hydrated silica gel-based toothpaste
  • Silicic Acid
  • Hydrogen Peroxide
  • Fluorides
Topics
  • Biological Availability
  • Cariostatic Agents (chemistry)
  • Chemistry, Pharmaceutical
  • Dental Calculus (prevention & control)
  • Fluorides (chemistry)
  • Gluconates (chemistry)
  • Humans
  • Hydrogen Peroxide (chemistry)
  • Oxidants (chemistry)
  • Silicic Acid
  • Technology, Pharmaceutical
  • Tooth Bleaching (methods)
  • Tooth Discoloration (therapy)
  • Toothpastes (chemistry, classification)

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